BrandY is a tribute to all those who have helped Breakthrough create market leaders.

BrandY shares Indian experiences in creating neighbourhood market leaders as
studies on strategy and implementation.

We hope it will stand the test of time as a reference for business education for Asian
markets reflecting the particular points in time. It is distilled with over two decades of
our experience on the subject.

Most of the cases in BrandY are reflections of a social change in a particular context
in Asia. BrandY documents the strategic perspectives initiated by different organisations
in adapting to fast industry changes that are hitting them. It is also about initiating first
hand changes.

Unlike the west, Asia is a different phenomenon. Diversity is the key in this culture.
If you take a closer look, you will find that every 30 to 50 kilometers looks like a
country in itself. Every state in most Asian countries have different religions, different
palates, different tastes in colour, clothing styles, and almost everything that matters
in a community.

Breakthrough is India’s first strategy focused Brand and Business Solution company
offering end-to-end solutions for neighbourhood markets in Asia.