Industries

Irrespective of the industry, fill your brand with relevant brand thinking and the right feelings so that it brims out and flows into the real world to conquer human hearts.

Breakthrough has a huge reservoir of experience when it comes to neighbourhood markets. It has worked across many industry categories in many neighbourhood markets in over two decades of its existence.
We bring cross-domain expertise from multiple industries to find solutions and envision the future of every project we undertake.
But the approach and the science of understanding of business remains the same irrespective of the industry. So, we are happy to work in new industries, and for established clients who give us an entry into new industries, we work at a very special price.

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All Industry


CORPORATE STRATEGY

Apart from Business Strategy, we have done Corporate Strategy and Brand Architecture design for many businesses.

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BRAND NAMING & IDENTITY

Brand Naming & Identity creation comes under our Brand Identity Programme. We are proud to have named many Brands & businesses and created identity for them.

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BRAND PACKAGING

We integrate Brand Packaging into the whole idea of the brand feeling and make it the centre point of the brand. We believe treating packaging as a separate project pulls down the power of a brand.

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BRANDED SPACES

We work along with architects to develop Branded Spaces. We bring in the customer perspectives and the brand feelings into the spaces.

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Industry Experience


RETAIL - STORES

In the Retail Store segment our experience goes a long way specially jewellery, tile, sanitary ware, boutique, textile, etc.

RETAIL - MANUFACTURING

In the manufacturing industry, we have experience in salt, fertilizer, manufactured sand, bath and sanitary ware, etc.

RETAIL - MARKETS

We have worked on real world supermarkets and virtual world market spaces including Supermarkets, Bakeries and fish markets.

RETAIL - PACKAGED FOOD

In packaged food we have worked on different brands of cakes, tea, mineral water, fish, salt, etc.

RETAIL - RESTAURANTS

Our clients in restaurant industry include convenience and experience brands. We have worked on fine dine, premium, speciality, multi-cuisine and restaurants inside five star and three star resorts and hotels.

RETAIL - STREET FOOD

Street Food is something interesting that we have explored into of late. We believe if we can revolutionize the street food industry into a healthy food industry it would be a social cause.

RETAIL - AUTOMOBILE

It is rare for a consulting company focusing on neighbourhood markets to get to do big global brands. We were fortunate to do the introduction campaign of Volkswagen in Kerala and reorient the communication of GM and Chevrolet in the southern districts of Kerala.

RETAIL - SERVICES

In services, we have worked on automobile dealer brands in the two wheeler and four wheeler categories.

E-COMMERCE & ONLINE

We have also worked in the ecommerce and online space including platforms.

HOSPITALITY

In hospitality, we have worked on most of the top three brands in most top destinations in south India including five star and three star hotels and unique resorts. We have helped launch almost all the global chains in Kerala.

HEALTHCARE

In healthcare, we have worked on many super-speciality and multi-speciality hospitals. We have also worked on speciality hospitals and clinics.

AYURVEDA

We have worked on many ayurveda hospitals and clinics. And also massage parlours and spas in five star hotels and resorts.

ASSOCIATIONS

After working for associations, we have found that it is one of the challenging areas to work. Too many opinions from too many quarters can weigh you down heavily.

HOMES & REAL ESTATE

We have built some of the leading brands in the builder industry in Kerala. We have also built brands in service apartments, allied services and also building materials

MEDIA

We have worked with some of the top media houses in India in branding different products and services of theirs. We have worked on print, radio, television and digital.

EDUCATION

As a consulting company your area of work is never complete unless you work on education. We believe it is one of the important things that take every country forward. We have worked for schools, colleges, academies and coaching centres.

INFORMATION TECHNOLOGY

We have worked for many IT companies to build their brands in the markets as well as within the company among employees.

PHARMA

We have worked for Pharma companies for their OTC products. We have worked on Ayurveda products as well.

PUBLIC INTEREST

We have worked for many public interest campaigns for organisations in India and also abroad. We have even worked for UNDP and for a Breast Cancer Foundation in the USA.

RELIGION & WORSHIP

We have also worked on launching and introducing new religious sects and also places of worship along with promoting their activities.

FILMS

We have worked on many award winning and also commercial movies of some renowned directors. We also worked on launching new directors who later became industry stalwarts because of their first movie success.


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Clients

We offer our services to clients from all types of industries because the method of working is the same for all industries. We are a rare brand and business solutions company adept at developing strategy for businesses of all kinds from the neighbourhood perspective.>

Client Stories

For the first 15 years of our business, Breakthrough delivered business strategy and positioning to all projects – regardless of whether our clients knew they needed it or not – because we knew a message based on a weak strategy fails the business.>