Upper Crust, Kochi
Positioned the brand as a premium restaurant chain with its entry into the Kochi market on February 11, 2019.
Artech
Created the leader brand in Kerala’s builder industry in 141 days in 2018.
Amset One
Redefined tile retail in India by eliminating retail product branding from the store for the first time – an interesting case, worthy to study.
Daily Fish
Launched the first packaged fish online brand in two coastal cities of India and successfully faced the daunting challenge to change the behaviour of its people as consumers.
Supreme Food Co.
Introduced the corporate food brand into a new market – Kochi, in November 2018.
SUT
Repositioned one of the oldest super-speciality private hospital after the B. R. Shetty Group acquired it.
Azad Star
Launched the brand in the premium restaurant category as Kerala’s first unique experience in Travancore cuisine
Bhima, Trivandrum
‘The largest jewellery store in India is now at Trivandrum’ is a campaign that revolutionised the jewellery industry in India.
Chai Chai
Repositioned the street food brand on the healthy and hygiene platform with the ‘Be happy’ position.
Poabs Tea
Repositioned the tea brand with ‘Have more of goodness’ thought
MSand
With this brand we had to solve a rare problem of the brand name becoming the category name.
Candie Treats
Launched a common man’s natural health food brand starting with peanut candy and moving into other variants with nuts.
Nutrifud
Repositioned the packaged food brand on the gifting platform for a middle class family audience.
Specially For You
An end-to-end project in packaged food to elevate the Nutrifud brand to a higher plane.
Vivanta by Taj
Worked on brand strategy implementation of Vivanta by Taj in South India when the new brand was being launched.
The Travancore Heritage
Positioned and launched brand with the strategic thinking, ‘The only resort in Kerala where time stands still’.
Volkswagen
Had the rare opportunity to introduce the iconic brand historically world famous for its creative campaign into the Kerala market
Malayala Manorama Metro
Launched Malalyala Manorama Metro in the Trivandrum market on June 12, 2008.
MT’s world
Repositioned the Malayala Manorama brand with the campaign ‘I am also there in MT’s world’ with malayalam superstar Mohanlal and most leading personalities in Malayalam.
Yentha.com
Launched the brand in Trivandrum as a Neighbourhood News online portal with everything regarding the neighbourhood.
Kalakaumudhi Daily
This mainstream news daily became the leading Malayalam daily in Mumbai with the ‘Good Morning, Mumbai’ campaign in 1999.
Upper Crust, Trivandrum
Launched this premium restaurant brand to the world on the ‘Never Compromise’ position.
Villa Maya
The creative solutions provided for this premium brand including the innovative menu is still a landmark in the history of restaurant branding in Kerala.
Estuary Island
Launched this resort brand sandwiched between two large resorts on an island and grew it up to be the most sought-after resort in the destination.
Turtle on the Beach
Launched the second five star resort as a boutique brand in the world famous destination - Kovalam.
Kofiland
Launched the brand as the first resort in 100 acres in Kerala.
Attingal Bhima
Successfully launched and positioned Bhima in Attingal with a pet name and gained the largest market share after 100 days of the competition launching their brand.
SFS
Positioned and launched brand SFS redefining the builder industry with a strategic campaign ‘My Home. My Life.’ from the modern housewife’s perspective and worked on the brand for 13 years continuously till 2018.
Vedhika
Strategically positioned and launched the brand as ‘The first designer fashion store from Kerala’, in 2012 and worked on the brand continuously till 2017.
Heather
Repositioned the brand in Trivandrum on the lifestyle platform with the campaign ‘Find Life. Find Style.’