THE PROSPERITY CAUSE
Because we believe more and more highly successful businesses create more jobs. Because we believe more jobs will create more happy families.>
Creating successful businesses
Founder
Breakthrough was founded in 1998 on a shoe string budget of just ₹2500. The rest, as they say, is history.>
Business India story
Breakthrough and its unique process 'Brand Reverse' get it’s first national coverage with a story published in Business India - the first and one of the leading Business Magazines in India. The story was published in its May, 2014 issue with 'India Waiting' as the cover. >
Clients
Breakthrough creates industry and market leaders in every neighbourhood.
We have powered over 175 brands. We use cross-domain knowledge for all our projects.
* Brand launch
** Repositioning
HOSPITALITY
Five Star Resorts & Hotels
- Taj Hotels & Palaces
- Vivanta by Taj
- Hilton Garden Inn*
- Le Meridien*
- The Gateway Hotel*
- Estuary Island*
- Turtle on the Beach*
- The Raviz*
- Crown Plaza
- Park Plaza
Three Star Resorts & Hotels
- T&U Leasure Hotel*
- The Travancore Heritage*
- Le Pondy*
- The Elephant Court*
- Surya Samudra Beach Garden Shalimar Spice Garden
- Isolo Di Cocco
- Thekky
- Mountain Club
- Thapovan
- The Raviz Kadavu
- The Nattika Beach
- Kofiland*
- Halcyon Castle
- Over the Hill*
- The Capital
Business Hotels
- The Muthoot Plaza
- SP Grand Days*
- The Residency Tower
- The South Park
- The Central Residency*
- Gokulam Park
- Sarovar
Budget Hotels
- Ginger*
- Magic Days*
Retirement Homes
- Celestial City*
RETAIL
Automobile
- Chevrolet Volkswagen* GM**
- Volkswagen*
- GM**
- Bajaj
- Maruti Suzuki
Retail Manufacturing Brands
- Sprinkle Salt**
- Subhiksha Fertilizer*
- M Sand
- Kriztle Sanitaryware**
Retail Store Brands
- Amset**
- Amset One*
- Bhima, Trivandrum**
- Bhima, Madurai*
- Bhima, Attingal*
- Bhima, Salem
- Bhima, Adoor*
- Bhima, Marthandam
- Bhima, Pathanamthitta*
- Bhima, Nagarcoil
- Vedhika
- Silky Way
- Supreme Bakers
- Supreme Gourmet*
- Supreme Supermarket
- Bread Factory, Kowdiar*
- Kollam Supreme**
- Aroma Fresh*
- Palathra Fashion Jewellers
- Parthas**
- Babas
- Baba Studio
- One & Only*
- Fairy
E-commerce
- Daily Fish*
Retail Service Brands
- Sarathy
- Sarathy Autocars
- Sarathy Bajaj
- Deedi
- Deedi Bajaj
- EVM Motors
- SP Smart Finance*
- Catalyst*
Retail Service Brands
- Amset
- Bhima
- Supreme Food Co.**
- Azad Group**
- Poabs
- PTC Group
- SFS
- MMJ
- Carewin
FOOD
Packaged Food Brands
- Nutrifud Cakes**
- Daily Fish
- Specially for You Cakes*
- Yummy Yum Yo Cakes*
- Candy Treats Peanut Candy*
- Sprinkle Salt**
- Churakulam Tea*
- Poabs Supreme Tea**
- Poabs Organic Green Tea
- Kingdom Waters
- Muthoot Sky Chef
- KGN
Retail Brands
- Supreme Bakers
- Supreme Gourmet
- Supreme Supermarket
- Bread Factory
Restaurant Brands
- Park Plaza*
- The Bubble Cafe**
- Bait - Vivanta by Taj*
- Upper Crust*
- All Spice
- Oriental Spice
- Azad Star*
- Chai Chai
- Azad
- Villa Maya*
- The Muthoot Shychef
Street Food Brands
- Chai Chai
- Chai Street*
Corporate Branding
- Supreme Food Co.**
- Poabs
- PTC Group
- Azad Group**
HEALTHCARE
Multi-Speciality Hospitals
- MIMS
- SUT Pattom**
- PRS Hospital
- SK Hospital
- Parumala Hospital**
- DM WIMS
- Sunrise Hospital
Speciality Hospitals
- Chaithanya Eye Hospital**
- Precise Eye One*
- YCDC - Dermatology*
- Serene - Skin & Pediatric**
- St. Gregorios International
- Cancer Care Centre
Services & Associations
- Bone Cancer Foundation*
- Obesity Solutions**
- IMSOS
- IIEMS*
- North American Dentistry*
- Kerala Orthopaedic Association
Ayurveda
- Anandam*
- Vydyasala*
- Jiva by Taj
HOMES & REAL ESTATE
Builders
- Artech**
- Skyline
- SFS Homes*
- Beacon Projects*
- VKL Builders*
- Urbanscape*
- PTC Builders Heather**
- Veejay Properties**
- Nirmiti Builders
- RVM Properties*
- Vaidya Homes*
- PRS Builders
- Big Infratech*
- Chevron
- KBR Shelters
Service Apartments
- SFS Homebridge*
Allied Services
- SFS Homecare*
Building Materials
- M Sand**
- Kriztle Sanitaryware**
- Amset**
- Amset One*
EDUCATION
- Asian School of Business
- Good Shepherd School**
- Good Shepherd Kindergarten
- L’ ecole Chempaka
- TKM Insitute of Management
- Mar Ivanios Institutions
- St. Thomas Engineering College
- Toonz Academy
- Mary Matha Engineering College*
- Navajeevan Bethany Vidyalaya
- Carewin*
- Gateforum
- Academy of Success
- Mathiit
- School of Bhagavad Gita*
- Doon School*
- Little Republic
MEDIA
- Malayala Manorama Metro – Trivandrum*
- M.T. yude lokangal - Manorama*
- Madhyamam
- Reporter Channel
- Yentha.com*
- Kala Kaumudi Magazine
- Kala Kaumudi Daily – Mumbai*
- Big News*
BRANDED SPACES
- Upper Crust, Trivandrum*
- Upper Crust, Kochi*
- Supreme Super Market, Kollam*
- Supreme SBakers, Kochi*
- Supreme Super Market, Karicode*
- Amset One*
- Azad Star*
- Chai Chai
- Dr. A. P. J. Abdul Kalam Museum*
- Chai Street
- La Beaute
PUBLIC INTEREST
- United Nations Development Programme (UNDP)
- United Nations Worthy Earth Prize
- Periyar Tiger Reserve
- Bone Cancer Foundation (India)
- Wholistic Medicine for Breast Cancer (USA)
- Thiruvathancode Arappally
No more awards, please
Breakthrough pioneered winning awards for local businesses on a simple policy - real creative for real markets. We won over 60 awards from the year we sent our entries. We stopped participating in awards from 2015 when the industry started following us with made-for-awards creative for local businesses. We believed it would kill many local businesses. And it did. Because local businesses never had enough budget to accomodate made-for-awards creative. They perished with brand communication that failed to inspire their real customers and prospects.
2013
- Maddys: 3 Silver & 5 Bronze
- Pepper: 1 Silver
2012
- Tamizh: 1 Silver & 1 Bronze
- Pepper: 2 Silver & 4 Bronze
- FUCA: 12 Gold & 5 Silver
2011
- Big Bang: 1 Silver & 1 Bronze
- Pepper: 1 Silver & 4 Bronze
2010
- FUCA: 7 Gold & 8 Silver
- Pepper: 1 Silver
2008
- Pepper: 1 Silver
Our story
Like all other interesting ventures in the history of mankind, Breakthrough too had a very humble begining. Breakthrough is the story of innovative ideas and everyday miracles. >
Brandy
Brandy is a tribute to all those who have helped Breakthrough create market leaders. It documents Indian experiences in creating neighbourhood market leaders as a study on strategy and implementation.>
Breakthrough Neighbourhood Markets
Breakthrough Neighbourhood Markets is a newsletter to help neighbourhood businesses make the right decisions to grow. It helps them seek knowledge to scale up faster. The newsletter directs them to see the world differently first, and then change the world they see.>
Breakthrough at a glance
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